The Secret to Crowdfunding is in the Name.
You need a crowd in order to go crowdfunding.
Sounds basic but this is the main reason why crowdfunding campaigns fail. The lack of an engaged crowd of willing backers.
In fact, well over 70% of rewards based crowdfunding campaigns do not make it. Many people come to me and say why is no one backing my crowdfunding campaign.
One main reason is that people expect the crowdfunding website where they have setup their campaign...